Do you have an active email marketing campaign that isn’t doing as well as you might have hoped? Does the concept of email marketing interest you, but leave you unsure of where to start? This article can answer your questions. The tips that follow will give you some pointers for constructing marketing emails that appeal to a wide variety of customers.
Don’t send out emails to people who don’t want them. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.
To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. This will make the email marketing more effective because it makes the readers feel like they’re getting a good deal and they might get their friends involved. Referrals are an invaluable way of increasing your email list and customer base.
Experiment with, and evaluate, different email layouts. New offers and the most crucial information should always be at the top. But you should try different formats to see which one gives you the most responses. Once you know which ones will work and which ones won’t, keep doing the successful ones! This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
Be sure to get permission prior to contacting any consumer through email. Most people just delete email that they have not requested. You might also discover you are violating your ISP policy when you send emails to people who did not want to receive them in the first place.
You should have people who would like to receive your emails double opt-in. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
Marketing emails that are important should not be sent out close to major holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Yet, there may be exceptions to this. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Try to educate yourself on how not to be considered spam. If you post a new email address to the web, tons of spam will arrive. See what those emails are doing wrong and then change your strategy. Take measures so your emails look distinct from spam.
When it comes to emails, never rely on images to provide your subscribers with important information. Some modern email clients might automatically revert to a format that doesn’t display images. This could possibly interfere with your customers viewing the email correctly. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.
The power of email marketing is superior, but only if used wisely. Because of this piece, you have the tools necessary to begin succeeding with email marketing. Apply these tips and you will see results fast!