Marketing is an essential component of business, but not every company takes advantage of every tool available to them. One way to achieve good results from your marketing efforts is through email marketing. Read on to learn how to put some power behind your marketing campaign to make it successful.
Market to your readers. After you have established a small reader base, try to get them to spread the word to their friends. Remember to have a subscribe link inside your email; hopefully, your customers will pass it to their friends that have similar interests on the products that you offer. Your subscriber base will grow by itself.
Include special promotions only in your email marketing, like coupons or discount codes. These types of emails will provide your customers real value and encourage them to tell their friends about your company. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.
Don’t send out emails without getting the permission of the person you’re sending it to. If you start to send a great deal of spam messages, you are likely to lose credibility. It could go as far as people not desiring to do business with you any longer.
You should have people who would like to receive your emails double opt-in. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.
Avoid sending more than one marketing email per week. Your customers are likely busy people who receive several messages every day. Customers may skip your emails if they receive too many of them.
Major holidays are generally not the best time to send marketing emails. Your emails may get overlooked since many people aren’t around their computers at this time. There are exceptions, of course. These exceptions would include one day sales or other similar promotions.
Use few graphics when creating email marketing programs. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
Do not send emails without getting permission first. If you don’t have permission, people will not trust you and you will build a bad reputation. You may even be blacklisted, which really hurts your company’s credibility.
You may consider altering your format for special emails. If your messages in email marketing are in HTML format, try sending messages written in text format on occasion. When composed well, plain text messages can strike your readers as more intimate, opening your subscribers hearts a little more towards you and your offerings.
Creating a marketing plan that makes sense will allow you to succeed at email marketing. Using email marketing to reach new customers and build strong relationships is a fantastic way to increase profits. Include what you’ve learned above in your plans for email marketing, and your income should steadily rise.