Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Mobile content should be easy to read and to the point for the success of your campaign. They need to be able to quickly digest the message you want to convey.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.
Mobile marketing is one of the best ways to watch your profits rise. Many people now use their mobile devices to check out social networking. Both of these areas are ideal starting points for expanding your mobile marketing campaign. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.
Use unique, dedicated short code. It’s more expensive, but it will protect your brand. It offers some legal protection for you as well.
If you make it a simple process to send a mobile marketing ad, customers will! Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.
Use A/B testing on your mobile page. Make sure you run as many tests in a variety of ways that you can. You want to make sure all the content you put up works. Have two versions of your page and see which gets the highest number of conversions. The results will show you which version you should choose to develop further.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Compared with new customers, established customers are often more willing to opt-in for text updates and offers. Be mindful about how you use mobile marketing. Unsolicited marketing to new customer leads is often considered a spamming technique.
Your emails will get a better response if they are mobile friendly. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. Email addicts use their phones more often than ever, and your emails should be designed from the ground up to take advantage of this.
Mobile marketing can be a great way to expand your business, but it can also turn off potential customers if you aren’t careful. Take a slow, thought-out approach in using the mobile marketing techniques you have learned from this article. Gaining more customers and sales will result.